The Attention Inc. Model | Audience | Content | Strategy

Strategy

Entertainment companies now more than ever need to define and refine their corporate strategy. As the marketplace changes, your company needs the ability to adapt quickly. For instance, how can you take advantage of the way PVRs are changing trends in viewing? What are the barriers to entry in creating or selling product in India? How can you diversify your content to maximize your target consumers?


No need to suffer Atlas' fateUsing financial and economic modeling, our strategy team has advised a range of clients from major public bodies to multi-channel owners. Whether you want advice on legislation, reports on emerging markets or impact studies on new technologies, our network of international agents has it covered.

We employ specialists with a range of skills. These include MBA graduates, economists, competition experts, media consultants, advertising and brand experts.

The analysis is customized precisely according to the client's needs. For instance, if you were thinking of buying a digital channel in Spain, we could advise on the potential hurdles and possible gains from such a move. We can suggest ways in which you could align your content with your brand or diversify the content if you own other media space in the same market. Alternatively, we can look at the opportunity cost and advise on whether this is indeed the best market or best use of existing technology. Perhaps broadband or an interactive portal would be a better move than a digital television channel?

One of our major areas of expertise lies in European regulation, specifically the legal and business structures of the European Union, a market of 25 countries and roughly 400 million people. Recently, the EU had to decide on renewing a piece of legislation that allowed non-terrestrial channels to broadcast more than 50% of their output with non-domestic shows. This decision could have affected a number of US studios reliant on the high buying of European cable channels, thereby highlighting the significance of this territory.

The strategy team, and its global associates, can help decisions regarding:

• A US firm entering an international Film or TV market
• Understanding and overcoming legislative obstacles
• A public body re-assessing regulations and charters
• Diversifying a multi-channel portfolio
• An international firm establishing a US presence
• Developing local production
• Adapting to new platforms and technologies

Please click here to view an example of a market study we were commissioned to do.