The Attention Inc. Model | Audience | Content | Market Strategy

Consultancy

A complex web of decision-making
lies behind this purchaseAre your shows maximizing their target demographics? Is your schedule failing to take advantage of gaps in the market? How can you alter the marketing of films and shows to account for the vagaries of different territories? Should that affect the development and sales of local product?

We provide consultation and sophisticated analysis on the specific areas of audience, content and market strategy for TV, film and multimedia. The techniques we use include:

• Econometric modeling
• Applications of Advanced Psychology
• ANOVA Regressions
• Psychophysiological aided focus-group testing
• Schedule Analysis using the Preference™ System
• Story Analysis using the Attention™ System and TAPE Evaluation System
• Data collection in local markets
• Microgenre® Application on audience trends
• Mining vast media legislation knowledge

"Entertainment is so intrinsically linked to culture that executives forget to apply the simple rules of science taken for granted in other industries" (David Graham, President, Attention Inc.)

This suite of skills can be harmonized to create a tailor-made service for the client. For instance, Network X wants to launch a new channel. Attention Inc. can help the network:

• Identify an unsatisfied demographic;
• Define the programming likely to succeed with that demographic;
• Use the Metrics Preference™ System to highlight which types of shows should be scheduled in the new channel;
• Develop those new shows and formats using the Attention™ Evaluation System;
• Find and secure appropriate formats from international territories;
• Ensure the shows maximize their potential audience appeal;
• Refine the channel strategy to capitalize on other channels owned by the network