The Attention Inc. Model | Audience | Content | Market Strategy

CONTENT

There are elements to a successful story that have stayed the same since the time of Aristotle. Naturally, as society evolves, these elements need to as well. Many dramatists and so-called story gurus have tried to develop theories or rules for this. Our approach is more scientific. Evolutionary psychologists have shown that stories are part of the human survival code. In other words, stories are part of the package that ensures our survival as a species. This has allowed us to derive hypotheses that explain why some works are more popular than others.

Historical epic or sweeping love story?Applying the characteristics of Evolutionary Psychology and using extensive statistical work, we have been able to develop a system that objectively evaluates television programs or films. The Attention™ System is broken down into factors derived from psychological research while the TAPE system has more of a historical perspective. Together, they can analyze both scripts and final cuts. And their factors take account of different demographics, proving that the same show can both succeed and fail depending on the target audience.

There is a robustness to this type of analysis that can often surpass a mere focus group. Our studies have shown areas where members of a focus group may be swayed by a more dominant personality; and sometimes people’s verbal responses contradict their actions. An objective evaluation system has the ability to document the possible inaccuracies of the focus group and also back up the findings of the group. Furthermore, this system can be used at the script stage thereby saving money in the production and post-production arenas.

"In the world of entertainment, an objective point of view is rarer than an Emerald City." (Paul Youngbluth, Director, Attention Inc)

In an age where there are multiple platforms and vastly different territories, the analysis of content needs to be more in-depth and focused. As a result, our extensive knowledge base can also be used as a resource. Our content team has agents all over the world that can take advantage of local knowledge to provide information on content. We have standard and customized reports that can cover international formats, scripted programming, domestic and international cinema and impact studies on emerging platforms from broadband to mobile phones.

The content team can help decisions regarding:

• Development of TV shows and films
• Channel branding
• The international appeal of a show
• Sales strategy
• The building of a content library
• Comparative analysis of a development slate