About Us
Attention Inc. is a cutting edge entertainment consultancy that can deliver innovative ways of understanding international Television, Film and
Multimedia markets.
We provide solutions to the following kinds of questions: why are
certain demographics attracted to a specific show? What parts of
the content keep them hooked and what loses their attention? How
can the latest psychological research help evaluate the appeal of
the film? What types of markets will that content succeed in and
why?
Unraveling the enigma: what makes a viewer tick? Our use of high-end statistical techniques and psychology tools, and a
strong commitment to R&D ensure that clients of Attention Inc. will
receive only the most sophisticated analysis available. For instance, part of
our existing R&D slate is developing a formal system that can predict the
success and share of a show.
The primary backers of Attention Inc. are UK-based Attentional and
TAPE Consultancy Ltd. Although we have a strong presence in European
markets, our client base varies from US Studios such as NBC/Universal
and Fox to Japanese Ad agencies (Dentsu) and Australian networks
(Channel Ten). We have also carried out extensive work for public
bodies like the European Commission and the UK Film Council.
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