Contrary to what Mr. Goldman claims, we actually know a great deal about what goes into making a successful film or television show.

The most successful movie in
Box Office history (Inflation-adjusted)In fact, there are elements of a successful story that have remained the same ever since the time of Aristotle.

For years, people have tried to give their subjective opinion of what the “magic ingredients” are. Attention Inc., however, has chosen to ditch the human eye, forget about opinion, and focus entirely on the science. How does the brain respond to certain types of drama? How does this vary across demographics? How can this be applied to new or existing forms of entertainment?

We rely on statistics rather than opinion. Therefore, our analysis is purely objective.


The most successful TV show in the WorldThe aim of Attention Inc. is to serve the Entertainment Industry from the earliest stages of development right through to the end-work of distribution and marketing. Our consultants can add value at a variety of stages, providing in-depth research and analysis on audiences, global markets (economic and legislative) and on the show/movie itself.

These tools can help save millions of dollars by making the process of development and distribution more efficient. Simply put: the better you know your audience, the better you can make your story.

After all, the irony of Mr. Goldman’s statement is that he is claiming to know something about the industry himself.